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#89 - Personal Branding Expert Series with John White - CareerMetis.com
#89 - Personal Branding Expert Series with John White The Career Insider Podcast Apple Podcasts | Android | Email | Google Podcasts | Sti...
Saturday, May 30, 2020
2014 Hottest Recruiting Trends in Israel What You Need To Know
2014 Hottest Recruiting Trends in Israel What You Need To Know 20 The latest edition of Israel's largest recruiting conference didn't disappoint. Special thanks to HRD CEO Yakov Rozen for his personal invitation to the conference, which took place on Tuesday Feb. 18th, 2014. I've blogged about HRD's Kenes Giyus before. It's the biggest and best gathering of Israeli recruiters and HR pros with over 400 attendees from across the country. It's a full day of keynotes and workshops, personal networking and sponsor pitches, special guests from abroad and great local food, and I already look forward to returning next year. After a full day at the event, here's what's hot in Israeli recruiting this year and what it means for you.eval Hot America More and more recruiting practices that have become popular in the States are being adopted here as well, and not just by local branches of US-based corporations like Google or Coca Cola. You might even go as far as saying that the conference is an easy way to make sure all the locals are on the same page about what's happening abroad. Job seeker takeaway: all the more reason to do your homework about what works for a given company. For example, while companies may expect you to have a LinkedIn profile nowadays, the way you describe your achievements could be Israeli-style bullet points.eval âSpecial populations' It's been a few years since the Israeli government recognized the need for special programs (Hebrew) to encourage hiring from populations that historically have a low workforce participation rate (Arabs, Ultra-Orthodox Jews, people with disabilities and single parents) or that otherwise need a leg up (new immigrants, Ethiopians, people in the periphery). How to hire and succeed with these populations has been a regular topic at the Kenes Giyus in the past. Although it wasn't this year, it was heavily discussed in the informal networking sessions, which was good to hear. Job seeker takeaway: if you're a member of one of these populations, seek out the extra help and support you have coming to you. For example, I met with a rep. from conference sponsor Tech-Career, a non-profit âTechnology Training Center for Ethiopian Israelis.' Social media recruiting Covered by a few speakers at the event, recruiting via LinkedIn and Facebook in particular has gone mainstream in Israel. Companies are learning that each network has its recruiting advantages and disadvantages. LinkedIn has become a regular hangout for many recruiters, just like abroad, while LinkedIn Groups and Facebook Pages make it easy and cheap to spread job openings quickly while responding to candidate questions. Job seeker takeaway: have a strong LinkedIn profile and meet recruiters where they hangout. Be active in company LinkedIn groups and/or Facebook pages where relevant. Refer-a-friend programs Whether it was from relevant sponsors on stage or from HR reps in conversation, the companies who are actively using friend referral programs (called ??? ???? ??? or âfriend-brings-a-friend') internally were only too happy to rave about lower recruiting costs and faster hires. Although far from being a new concept in Israel, you can sense that a big push has happened because a number of Israeli startups have created software that makes these programs more fun and interactive, âgamifying' them. Job seeker takeaway: one interesting insight from on stage was that %40 of their referral hires were via former employees who left the company but remained in their refer-a-friend program. And former employees are usually more willing to talk freely about a company since they have little to lose now that they're on the outside. So, seek out former employees when targeting companies; they can pass on your CV and advise you about getting hired there. Diversification of recruiting sources In the not-too-distant past, depending on the industry and role, jobs were often filled through connections, job boards and placement agencies or headhunters. Those are all still being used, but now you also have sourcing, social media, refer-a-friend programs, and more. The leading companies have figured out which techniques work best for each type of employee and are using more sophisticated, combined strategies for their hiring needs. Job seeker takeaway: again, do your homework. Learn which media a company used to find a hire similar to you, and then aim for it. Not hot Placement agencies I wonder how many placement agencies have closed in the past few years. There used to be so many. Now they appear overpriced and inconsistent. The ones who will survive are the top performers and the most specialized, as companies are learning cheaper and seemingly better ways of finding good candidates while keeping everything internal. Job seeker takeaway: unless a given placement agency is clearly still succeeding in your industry, don't waste your time. Local recruiting software Actually, ATSes (Applicant Tracking Systems) are still very popular among larger HR departments. But after speaking with reps from two of the leading providers, they clearly need to modernize. They both confirmed that their systems' strengths are in scanning resume texts and extracting keyword phrases, which is what ATSes have been doing for years. Yet, both still can't handle pictures, multimedia, QR codes or links, nor can they scan information from people's LinkedIn profiles or personal websites. In other words, they're not providing recruiters with complete information about candidates and their abilities. Job seeker takeaway: if you research a company well enough, you may be able to find them on a list of clients for a given ATS company. If that's the case, you could take the time to read up on the ATS to understand whether your CV may have any issues being scanned, but it would just be easier to play it safe by only submitting one page CVs, text only, in Word or PDF format. Up and coming Employer branding employee brand ambassadors After so many great stories of what it's like to work there, Google seems to attract more wannabe employees than anyone. This strong employer branding is something that few Israeli companies do well (Intel Israel is one of the few) and you can expect to see more companies get into the game. One of the best ways to do that is for a company to get all its employees to act as brand ambassadors, attracting candidates with the supposed quality of the hiring company and its staff. Job seeker takeaway: it's hard to be an authentic brand ambassador if you hate working for your company. I would hope that companies aiming to make their employees such ambassadors would also be companies that do what they can to make their employees happy i.e. they're great places to work. With that in mind, target companies who are clearly making efforts to build their employer brand. Talent communities Competition to hire the best is fierce and getting more so. Companies have started to realize that they need to take a long term view by networking with potential candidates before hiring them. And a great way to do that is to host online meeting places around company-relevant professions and topics, building communities of people that the company can get familiar with. Such talent communities â" a Facebook page, a discussion forum, a company blog â" let participants build their personal brands in the eyes of the company while letting the company build its employer brand in the eyes of all the participants. Job seeker takeaway: whether you're employed or not, if there's a company you might want to work for eventually, take a few minutes to see if they're building any talent communities and if so, make it a habit to be a regular visitor and contributor. Mobile recruiting When HRD's CEO Yakov Rozen asked the audience to raise their hands if their websites were mobile-optimized, only about 15 people responded out of 400(!). Yet, a long scan of the room revealed that most people seemed to have smartphones (and were checking them regularly, as you can see here at right). With that discrepancy, it was easy for him to justify why companies have a lot to do if they want to attract the best candidates moving forward. If you want people to apply, make it as easy as possible- something they can do from anywhere, asap. Job seeker takeaway: 6 Reasons You Need A Smartphone To Job Search
Wednesday, May 27, 2020
Free Resume Writing - How to Prepare Your Own Resume for A New Career
Free Resume Writing - How to Prepare Your Own Resume for A New CareerFree resume writing Edmonton for graduates is a quick and easy way to make sure that you have all of the proper information about yourself on your resume. If you are just starting out in your career or if you have already been employed for a while, a well-formatted resume can make all the difference between success and failure.For these reasons, there are many online services available to help you with the basics, but many professional career counselors recommend hiring a professional consultant to help you with the more complex aspects of preparing your resume. While these professionals can do a very good job, it can be far more beneficial to leave this task up to you.Each person's resume will be different in some way, so you should find someone that is able to tailor a resume specifically for you. It is also important to understand that if you have been in the same position for many years, you will want to look at your previous jobs to see what sort of experiences they might have, so they can tailor your resume accordingly. Whether you are a new graduate or have been working for some time, getting a professional to help you with this process can be very beneficial.In order to prepare for your own free resume writing Edmonton for graduates, you need to have a plan and a direction. You do not want to be in a position where you are jumping from one service to another, because this is going to defeat the purpose of using a service to begin with. You need to have a clear understanding of what you want and what you expect, so you can get a professional to help you with all of the necessary details that you are going to need.One of the biggest mistakes that people make when preparing their resumes is trying to cram all of the necessary information onto the document. When this happens, the last thing you want to happen is to end up with a too short resume. You want to be able to easily read your res ume without scrolling up to the top or down to the bottom, so having everything be on one page is ideal.Next, you need to know what your job requirements are before you begin looking for a job. You need to know if you are looking for a full-time or part-time position, and if this is a management position, you will want to know if you need experience. Make sure that you include this information down on paper, so that you will not miss anything while you are doing your job search.The next step of preparing a free resume for graduates is to take a look at your education. After you have considered your past jobs, you will want to see what you have actually accomplished in the past few years. Looking at your educational background will give you an idea of the things that you need to prepare for on your resume, such as honors, certifications, and/or work experience.Using free resume writing Edmonton for graduates services is an easy way to get the information that you need out there. Befo re you even think about doing this, it will be very beneficial to set some goals and understand what you want to accomplish when you are applying for jobs.
Saturday, May 23, 2020
How to use books as part of a revision plan
How to use books as part of a revision plan Whether the MRCS or GPST is coming up for the first time or for re-certification, no student should be without the resources of solid study revisions. This means utilising professionally developed learning tools to bring the information close to hand. For the serious student, this means knowing how to use study books as part of a revision plan in order to be ready when the need arises. What to look for in resource book Start with seeking a quality revision text that is catered to an individual learning style. Today there are choices in a students study aides, and spending a bit of research toward finding the one that will assist you with your needs will pay off in the end. Look for revision books that offer short, to the point information blocks supported with visuals such as pie charts, diagrams, and photographic illustrations. When choosing digital books, students will also want to consider whether future updates will be part of the initial order. The basics may remain the same, but treatment options and best practices are constantly changing so they dont want to be working out an archaic manual. How to organize a revision library The debate may arise as to whether a student should purchase revision tools in either hard bound or digital form. Hard bound copies may look great on a shelf, but chances are that once theyve performed their duties, the books will sit there collecting dust. As information changes, dusty old tomes will not. Utilising a digital resource, however, will keep students up to date with all of the latest developments in their field of study. Digital revisions are by far the most convenient, but with more than a few copies on a device students will want to organize them for quick access. Building a dedicated folder with sub-folders within to house and organize by subject is a best practice and is one of the most useful habits students should develop. General practitioners will want revisions covering everything from paediatrics to geriatrics, and organizing digitally will keep them within reach should the need arise. Students should seek revisions written by experts in their field to gain insight into the current trends in specific revision needs. Not only will these experts lend credible reliability in the information being reviewed, it will also provide students with the facts they need to know. As someone going for a re-certification, or as a brand new medical candidate, having the appropriate tools means also having the most current information provided to stay up to date in field advancements. Choose similar resources When choosing resource books for a revision, students should make a solid attempt to bring together resources that organize information the same way. A student wants all of their information presented in a comfortable and recognized format, skipping the hassle of resetting study patterns to meet each individual revision aide. This includes such specifics as the location and language used when introducing vocabulary, presentation of symptoms in relation to potential diagnosis, and accompanying visuals. Using multiple texts from a variety of publishers only complicates matters as a medical professional would need to absorb information in countless ways. Staying with one publisher for all revision text needs does away with this difficulty, and the information can be quickly accessed all the more readily. Students who plan revision preparations in advance will ensure they have the right information at their fingertips, and using revisions properly will give them an edge when the time comes to perform.
Tuesday, May 19, 2020
Cooking Up A New Brand - Personal Branding Blog - Stand Out In Your Career
Cooking Up A New Brand - Personal Branding Blog - Stand Out In Your Career Sometimes thereâs just nothing better than a handmade dessert or soup cooked from scratch. For me, this happens when I made a reservation by hand, of course, with my blackberry. Thank goodness for the Open Table mobile app; itâs a lifesaver. While cooking up soups and baking desserts from dough may escape my list of talents, crafting personal branding statements was something that I was blessed with when the universe was handing out gifts. Hereâs what I mean. Iâm sitting down watching an episode of the Fox cooking competition, âMasterChefâ and realize within the first few episodes that the southern sweetheart, Whitney Miller, 22, has found herself a brand. The Pastry Princess A University of Southern Mississippi student turned MasterChef competitor, and winner, Whitney Miller quickly emerged as a pastry genius. Her turnip greens and chicken recipes straight from the South were pleasing to Gordon Ramsayâs Executive Chef, and Judge, palette as well but it was her pastries that caught most of the attention. Done right, she can take the MasterChef title, pair it with the Pastry Princess nickname and build a brand that has exponential growth potential. Shopping list To cook up a new brand of your own, start with a shopping list of your talents. Get it going like you would a list for any recipe. Just start writing it in list format and keep going until everything you need for your recipe (aka â"brand) is on the list. Mixing it up Now that you have all the ingredients, itâs time to mix them together. The best dishes come out of recipes that were created with a little of this and a little of that. Using your list, start creating personal branding statements that reflect your attributes, skills and that you feel represent the best of who you are. Play with your ârecipeâ trying out various personal branding statements until you find one that fits just right for you. The final touch Add a pinch of confidence; a dash of self-esteem and a smile. Blend until desired result. Author: Adriana Llames is a veteran career coach and acclaimed author of Career Sudoku: 9 Ways to Win the Job Search Game, released with top book seller Amazon.com. She is creator of âHR In-A-Box,â a Human Resources software product helping small businesses across America and a professional keynote speaker motivating and inspiring audiences with her focused programs on â9 Ways to Win the Job Search Gameâ, âConfessions of a Career Coachâ and âNice Girls End Up on Welfare.â For more information, visit www.adrianallames.com
Saturday, May 16, 2020
Getting the Best Professional Resume Writing Services
Getting the Best Professional Resume Writing ServicesIf you want to succeed in your job search, you will have to learn to find the best professional resume writing services. And the best part is that, if you get them, you will never have to hire a professional resume writer again.The best professional resume writing services are very different from one another. There are professionals who can do this work for free; and there are other services that will charge you a certain amount of money.Resume writing services that charge a certain amount of money usually give you a larger number of sample resumes. For example, you may get three sample resumes. One of these samples will be for an executive position; one sample will be for a more ordinary position; and one sample will be for a higher level position.With these sample resumes, you will get the feel of what a successful professional resume looks like. You will be able to identify which samples are the most effective. Because these sam ples will show you, you will be able to determine the one that will work best for you.It is a fact that these sample resumes may not always give you complete information. But, they will give you enough information that you will be able to decide which resume you want to use.In addition, professional resume writing services give you feedbacks about your work history. This is done after they have done their research about you. They will give you feedback and points that you need to improve.You can choose a writer's opinions from him or her if you wish to hire someone who has more experience. Even if you don't use the services of a writer, they can still give you some valuable advice.To get the best professional resume writing services, you have to search online. Some of the best service providers, which are reliable, are online. You can check them out using a search engine.
Wednesday, May 13, 2020
Networking = Rule Breaking
Networking = Rule Breaking As I was preparing to talk about the value of building a network to a group of teenagers, I began looking at the concept through their eyes. In school they have learned to follow rules, stay within the lines, work hard to get good grades, perform well and make varsity. These rules are probably why theyhave built the resistance to seeing the value of knowing people and developing relationships.Educationsdontformally recognize or reward for this. Being nice to a teacher to get a goodgradeis deemed as bad orunethical in education. In the world of work, being nice to during an interview or when talking with a manager may be the only way to survive. In school, it doesnt matter how well you know the teacher. Your performance is evaluated only on how well you test and do the work. In sports, same thing. You are evaluated on how well you perform, period. No wonder these kids are so ill-prepared to compete for jobs. They dont know the rules are different. They run to the job boards (rule followers). They have been fed logic that if they get good grades, they will be swooped up by hungry employers. Where was the advice that maybe you should learn to develop interpersonal skills: play well with others, communicate well and expand the list of people you know and who know about you? In a recent UpMo article on networking, they quote an MBA Dean who basically said that MBA students are repulsed by the idea of networking and dont see the valueof a class on it. They simply dont get it. (Huge kudos to my blogging mentor Mike Lally. He is quoted in this UpMo piece!) Why would these MBA students see the value of networkingit has never been something they have been rewarded for. Why would anyone see the valuein something thatbreaks the traditional rules of applying for jobs?
Friday, May 8, 2020
How To Turn Your Home Into a Guesthouse
How To Turn Your Home Into a Guesthouse Lots of us are looking for ways to earn a second income. From setting up small businesses selling make-up and supplements, to professional selling on eBay, there are a few ways to top up your regular pay packet. But have you ever thought of putting the extra space in your home to work for you? You donât have to have a mansion if you live in a popular visiting place for tourists, or in a city centre location, you could make extra money easily, simply by letting out the spaces that you dont use. In recent years, with the rise of enabling platforms such as AirBnB, its become easier and more popular than ever to do this. Whether you want to rent out a room occasionally and continue with your main job, or you hope to turn property lettings or running a guesthouse into a full-time occupation, thereâs never been better time. Getting started is relatively simple, but follow these top tips to get the great customer ratings rolling in and then youâll really begin to see a difference. Research the Market Your success in the new venture depends upon great preparation, and that means understanding the marketplace and what you can bring to it. Check out what is already available in your local area and what the demand is likely to be for bed and breakfast. Are you located in a nice tourist area, or near conference centres and locations where people are likely to need to stay? Are there any unusual venues, like a concert stadium or a country park nearby? If you donât think thereâs anything out of the ordinary to draw visitors, what are other local guest houses advertising to get people through the doors? Add Some Features You need to make sure that your house stands out from the others on the market, so work out what they are not offering. Is there a market for a premium venue providing a boutique hotel getaway for couples? Or is it more realistic that youâll be welcoming workmen through your doors? Tailor the offer to whoever the likely customers are. Do you need to create more room by extending your house or having a loft conversion put in? Could a few extra pieces of aluminium and stainless steel make a garden room to offer as a feature? Make sure that any features you do add pull in extra money the point is that even if youâre spending on building works, you quickly gain that money back in extra income. Make sure that you secure all the relevant planning permissions before work commences, otherwise it could be a costly mistake. Upgrade Your Rooms Give the rooms that you want to rent a freshen up before photographing and listing them. You will need a fresh coat of paint, comfortable beds so that your guestâs get a great nightâs sleep, and top-quality bedding and towels for them. You may also want to add a plasma tv, hair dryers and tea and coffee making facilities, as well as upgrading your wi-Fi to cope with additional traffic. You can always add features gradually, but get the basics right if you are hoping to get bookings rolling in soon.
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